Launch. Expand. Connect.
Take your fashion brand further.
Ecommerce and technology for luxury fashion brands entering new markets and growing internationally.
From one market to many
Selling in another country is not a translation project.
A new market changes what customers pay, how they pay, when their order arrives, what it costs to send back and which systems need to know about it. We build the ecommerce and technology that lets a fashion brand take that on without inheriting the complexity.
- Launch.
Open a new market with the storefront, pricing, payment methods, delivery options and returns that customers there expect from a premium brand.
- Expand.
Add regions, currencies and languages to a setup designed for them, rather than rebuilding the business every time another country opens.
- Connect.
Join ecommerce to stock, warehouses, finance, customer service and marketplaces, so a second or fifth market doesn’t mean more spreadsheets.
What a new market involves
Far more than a translated website.
Entering another country brings together ecommerce, payments, logistics, tax, customer experience, localisation, integrations, stock, returns, marketing technology, data and the processes your team runs every day. Each one is manageable. Together, and repeated market by market, they are where international growth usually gets difficult.
- Storefront and catalogueWhich products, collections and content each market sees.
- Currency and pricingPrices set per market, not converted on the fly.
- PaymentsThe methods customers in that country actually use.
- Tax and dutiesConfigured to match what your advisers decide.
- DeliveryCarriers, service levels and promises customers can rely on.
- ReturnsWho pays, where parcels go and how refunds are made.
- LocalisationLanguage, sizing, seasons and customer service hours.
- StockWhich inventory serves which market, and from where.
- Systems and dataERP, warehouse, finance and analytics kept in step.
International growth should not create international complexity for your team.
How we approach expansion
Capabilities
What we do for fashion brands going further.
- International expansionRegional storefronts, currencies, pricing, payments, duties, delivery and returns, planned as one operation.
- Entering the UKGBP pricing, UK payment methods, VAT-ready configuration, UK fulfilment and the delivery customers here expect.
- EcommerceShopify, Shopify Plus, Magento, headless and bespoke builds and migrations, chosen for where the brand is going.
- Integrations & automationERP, warehouse, PIM, carriers, marketplaces and returns connected, and the manual work between them removed.
- Fashion ecommerceCollections, variants, drops, pre-orders, editorial merchandising, wholesale alongside direct and high return rates.
- International ecommerce reviewA structured look at your current setup and a practical roadmap before you commit to a market.
Where expansion gets difficult
The problems usually appear after launch.
A new market can look finished on the storefront and still be held together by manual work behind it. These are the places we look first.
Prices that hold up in every market
Converted prices end in odd numbers, drift with exchange rates and undercut wholesale partners. Market pricing needs rules the team controls.
A checkout customers trust
Familiar payment methods, clear delivery costs and no surprise charges on the doorstep matter more to conversion than the homepage.
Stock in the right place
Selling from one warehouse into several markets is simple until a drop sells out in one country while stock sits unsold in another.
Returns that don’t strand stock
A cross-border return is another shipment, another customs step and a refund in another currency. Without a plan, stock goes missing for weeks.
Systems that keep up
Orders that need rekeying, stock files emailed overnight and finance reconciling by hand are signs the integrations were never designed for more than one market.
Reporting you can compare
Revenue, margin and return rates by market only mean something when currencies, taxes and refunds are recorded consistently.
Typical routes
Every route to a new market is different.
We work with brands based in the UK and brands coming to it. These are the kinds of move we plan for, each with its own practical questions.
- Coming to Britain
International brandUK
Sterling pricing, UK payment methods, VAT treatment agreed with advisers, UK delivery promises and a returns address customers here expect.
- Across the Channel
UKEurope
Euro and other European currencies, several languages, local payment methods, duties and paperwork for goods crossing the border, and European returns.
- Transatlantic
EuropeNorth America
US and Canadian pricing, sizing conventions, duties and taxes, carrier choices over long distances and customer service across time zones.
- Further east
UK and EuropeMiddle East
Right-to-left languages, regional currencies and payment preferences, reversed seasons in the calendar of some markets, and delivery expectations for luxury.
- Bringing it together
Several regional storesOne operation
Consolidating stores, catalogues and integrations that grew up separately, so each market stays local to the customer and simple for the team.
Technical capability
Platform-neutral, and fluent in the systems behind the storefront.
We don’t sell a platform. We start with where the brand is going – markets, channels, volumes, team – and recommend the ecommerce architecture that supports it. Sometimes that is the platform you already have, configured properly.
Most of the work that makes international selling reliable happens out of sight: integrations with ERP and warehouse systems, product information, payments, carriers, marketplaces and returns platforms, and the automation that keeps them consistent.
- Shopify and Shopify Plus
- Magento and Adobe Commerce
- Headless storefronts
- Bespoke platforms
- ERP and warehouse
- PIM and product data
- Payments and carriers
- Marketplaces
- Returns platforms
Why work with us
An experienced technology team, not a fashion agency.
Luxury Fashion Brands is operated by eplatforms, a UK software and ecommerce company that has built and supported systems for its clients since 2000. That includes an international luxury footwear platform trading in English, Arabic and Chinese, with local currencies and regional payment methods, and projects for businesses across Europe and the Middle East.
We are technologists. We don’t advise on buying, PR, brand strategy, import law or tax – we work alongside the people who do, and build what the business needs.
- 2000The year eplatforms started building and supporting software for its clients.
- 200+Client systems eplatforms still runs and supports today.
- 10+ yrsThe average length of an eplatforms client relationship.
How we work
Review, implementation, then ongoing support.
Review
We look at your platform, integrations, payments, fulfilment, returns and data against the markets you are considering, and give you a practical roadmap.
Implementation
A market launch, an international build or migration, an integration or an automation project, delivered in stages the business can absorb.
Ongoing support
The same team stays on to support, monitor and improve the setup as markets, volumes and seasons change.
Insights
Thinking on international fashion ecommerce.
Launch. Expand. Connect.