Entering the UK
Bring your fashion brand to the UK.
British customers buy luxury fashion online with high expectations of delivery, payment and returns. We set up the ecommerce and systems that let an international brand trade here properly from the first order.
Selling here
The UK is close to other markets, and different in the details.
Since the UK left the European Union, goods coming into Britain cross a customs border, VAT is handled under UK rules and many European setups no longer apply as they are. Customers here expect prices in pounds with nothing more to pay on delivery, quick and trackable delivery, familiar payment methods and straightforward returns.
None of that is exotic. It simply has to be decided and configured before launch, not discovered from customer complaints afterwards.
What we set up
What a UK launch needs.
GBP pricing
Sterling price lists set deliberately for the UK market, with rounding rules and sale pricing your team controls.
UK payments
The cards, wallets and pay-later options British customers use, with fraud screening configured for UK orders.
VAT
Prices, checkout, invoices and receipts configured for the VAT approach your UK tax adviser confirms.
UK fulfilment
Stock held in a UK warehouse or shipped in from abroad – integrated either way, with customs data where it is needed.
Delivery and returns
UK carriers and service levels, accurate delivery promises, a UK returns address and refunds without delays.
UK customer expectations
Sizing guidance, delivery costs shown early, clear policies and customer service that answers in UK hours.
Local analytics
Reporting by market, with cookie consent and tracking set up to UK privacy requirements agreed with your advisers.
Regional configuration
A UK market on your existing store, or a dedicated UK store – whichever fits your catalogue and structure.
UK integrations
UK warehouses, carriers, marketplaces and finance systems connected to the platform and systems you already run.
Before launch
Decide, build, then test.
Decide
With your advisers: who imports, how VAT and duties are handled, where UK stock sits and what your UK returns policy is.
Build
Configure the UK market or store, pricing, payments, carriers and integrations to match those decisions.
Test
Real orders end to end: payment, invoice, warehouse, delivery, return and refund, before any customer sees the store.
Working with your advisers
We build what your advisers recommend.
Import, VAT and customs arrangements are decisions for your tax, customs and legal advisers. We don’t replace them. We make sure the questions reach them early, and that the storefront, checkout, invoices, warehouse data and reporting are built to match their answers.
If you are starting from scratch, we can begin with an international ecommerce review of your current setup against what a UK launch requires.
Launch. Expand. Connect.