Fashion ecommerce
Fashion doesn’t sell like other products.
Seasons, sizes, drops, lookbooks, wholesale partners and returns shape every part of a fashion store. We build ecommerce around how fashion actually sells – in one market or many.
What makes fashion different
The details a generic store gets wrong.
Seasonal collections
Collections that launch, move to sale and archive on a calendar – often a different calendar in the southern hemisphere.
Size and colour variants
Many variants per style, with sizing that differs by market and stock that runs out one size at a time.
Pre-orders
Taking payment or reservations before stock arrives, with honest delivery dates and clean handling when they change.
Drops and limited releases
Launch-day traffic, fair allocation, bot protection and stock that must never oversell.
Scarcity, handled well
Low-stock and sold-out states that feel considered, with waiting lists instead of dead ends.
Lookbooks and editorial
Editorial merchandising and shoppable stories that sit naturally beside product pages.
Wholesale alongside direct
Trade accounts, line sheets, pre-season ordering and pricing that doesn’t undercut stockists.
Regional availability
Styles released in some markets and not others, with prices and imagery to match.
Imagery
High-resolution photography delivered quickly, with zoom, video and consistent crops across the catalogue.
High return rates
Returns built into the operation: reasons captured, stock back on sale quickly, fit data used.
Product feeds
Accurate feeds for marketplaces, shopping channels and partners, by market and currency.
Clienteling
Customer history and preferences available to the people who look after your best clients.
Getting the detail right
The customer sees a garment. The system sees a hundred records.
A single coat can mean a dozen sizes, several colours, prices in four currencies, translations, imagery, a pre-order date, wholesale availability and a returns history. Keeping that consistent across a storefront, a warehouse, marketplaces and several markets is an engineering problem as much as a merchandising one.
We design the catalogue structure, product data flows and integrations so the team spends its time on collections, not on correcting data.
Returns
Returns are part of selling fashion, so plan for them.
Fashion brands live with frequent returns. Across borders, each one is another shipment, sometimes another customs step, and a refund in another currency. We connect returns platforms, warehouses, payments and finance so returned stock gets back on sale and customers get their money back promptly.
Launch. Expand. Connect.